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All 74 professional Pro.Color shades, available in two lines, plus the 7 Creativity Pro.Color fantasy colors. Pick your shade and add it straight to your cart.
Every shade uses the same reference photo of hair with the color applied. Pick a line first (ammonia or ammonia-free) and then the exact shade — each shade is added to the cart as its own variant, ready for Shopify checkout.
Direct-dye fantasy colors — no pre-lightening needed on hair that's already light.
Pro.co is the professional line by Grupo Lab37, backed by thirty years in the beauty industry and Italian manufacturing. The range covers permanent and ammonia-free coloration, lightening, reconstruction treatments, toners, styling and post-color care.
From the 74-shade Pro.Color chart to the perming system, developers and accessories, Monarca distributes the complete line at distributor pricing for salons and professional colorists.